Global Online Art Plattform

Research and study regarding the potentials of disruptive business models for the art market, London, GB

As each piece of art is physically unique, the art market follows its own rules and mechanisms. As trading of art is increasingly shifting to the Internet, this leads to a radical change in the rules of the market; the sale and purchase of art are dominated by new behavioral patterns, approaches, as well as attitudes.

Based on an extensive study and interviews with 55 key stakeholders from the art world, theLivingCore developed principles and scenarios for the technological and social/processual design of an online art platform. The outcomes of the project have decisively contributed to the fact that UK Creative Ideas is now successfully running the first ever top-level domain (.ART) exclusively for the arts and culture.

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