On Casinos Austria Innovation Day 2017, Prof. Markus Peschl and Carina Trapl will take the audience on an Innovation Journey at Burda Poland: In the face of growing competition due to social media and Internet offerings, the company has undergone a radical transformation to become a sustainable publishing house. They will provide an insight into Burda’s Innovation Journey, which was conceived and accompanied by theLivingCore: it combines…
- the radical integration of print, digital and sales
- the establishment of a user/reader experience lab
- the development of a consulting approach for integrated services and business models that couple Burda with its advertising customers
- business model innovation and innovation training curricula (HR)
- an innovative re-design of the office.
Image: Maarten van den Heuvel at Unsplash