Useful Brand Experience Conference #ubx18

Innovation actionism and creativity marathons are not enough to make companies sustainable. How can we not only respond to change but also shape the future (“shaping a thriving future”)? Carina has addressed this question at #ubx18, first in a thought-provoking and inspiring lecture “How does the new come into the world?” and then with 40 participants in a “Doing Session” on “Branding from the future. The office as a place of purpose, authenticity and co-becoming.”

Image: Fernanda Rodriguez at Unsplash