{"id":2174,"date":"2025-01-12T22:18:32","date_gmt":"2025-01-12T21:18:32","guid":{"rendered":"https:\/\/www.thelivingcore.com\/index.php\/projekte\/burda-international-polen-innovation-hive\/"},"modified":"2026-07-30T12:19:36","modified_gmt":"2026-07-30T10:19:36","slug":"burda-international-polen-innovation-hive-2","status":"publish","type":"projekte","link":"https:\/\/www.thelivingcore.com\/en\/projects\/burda-international-polen-innovation-hive-2\/","title":{"rendered":"Burda International Poland: Innovation Hive"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Re-design of organizational processes (digitization), spatial layout program and change process for the new office, innovation program and training for executives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The publishing industry is undergoing radical change due to digitization; the classical business model based on advertising no longer works. In view of growing competitive pressure from social media and Internet-based services, <a href=\"https:\/\/www.burda.com\/en\/\">Burda Poland<\/a> decided to re-invent itself completely to become a profitable publishing house of the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With support from theLivingCore, the \u201coperating system\u201d of the organization was profoundly transformed: radical integration of printing, digital publishing and sales, creation of a User\/Reader Experience Lab, building an advisory approach to integrated services and business models which closely interlink Burda and its advertising customers, business model innovation and innovation training curricula (based on <a href=\"https:\/\/www.thelivingcore.com\/en\/innovation\/\">leap innovation technology<\/a>), plus an innovative office redesign.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BURDA new office opening in Warsaw , June 20th 2017\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_zBm9IdKvXk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When social media upended publishing, how did Burda Poland reinvent itself? By rebuilding everything with theLivingCore \u2014 from processes and business models to the office itself.<\/p>\n","protected":false},"author":17,"featured_media":2021,"menu_order":10,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[],"tags":[],"coauthors":[55],"class_list":["post-2174","projekte","type-projekte","status-publish","has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/projekte\/2174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/types\/projekte"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":5,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/projekte\/2174\/revisions"}],"predecessor-version":[{"id":6980,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/projekte\/2174\/revisions\/6980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/media\/2021"}],"wp:attachment":[{"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/media?parent=2174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/categories?post=2174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/tags?post=2174"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thelivingcore.com\/en\/wp-json\/wp\/v2\/coauthors?post=2174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}