About us

Who we are, what we do and what moves us.


Our purpose is the (future) purpose

Our work as knowledge and innovation architects is all about the vitality of organizations and the people who work there. For both of them – people and organizations – vitality means being authentic in the midst of life and contributing to our world in a meaningful way. Orientation, the creation of new meaning, and purpose are key in a world characterized by volatility, uncertainty, complexity and ambiguity (“VUCA world”). Living systems handle these challenges by finding a good balance between stability and renewal.

At theLivingCore, we follow this principle in our work with companies. It helps us turn the challenges of a digitized VUCA world into something positive by transforming and accompanying organizations on their path from their living core toward the future. Our approach of “learning-from-the-future” enables us to develop living and thriving organizations and spaces.


We are committed people from very different backgrounds. Together with our customers, we shape desirable futures.


Tim Bendig

CEO theLivingCore in Germany


Sarah Bimingstorfer

Chief Narrative & Branding Officer


Gloria Bottaro

Team Dynamics Shaper


Thomas Fundneider

Founder & Chief Executive Officer


Martina Hartner-Tiefenthaler

Organizational & Social Researcher


Isabel Kreitner

Chief Design & Manufacturing Officer


Oliver Lukitsch

Agency Catalyst


Michal Matlon

Place & Architecture Psychologist


Katharina Musialek

Head of theLivingCore Academy


Lena Müller-Naendrup

Urban Ecosystems Architect


Markus F. Peschl

Founder & Chief Science Officer


Carina Rohrbach

Chief Experience & Engagement Officer


Katharina Rötzer

Head of Ethnographical Studies & Research Wizard



Lange Gasse 29,
1080 Vienna


Hanauer Landstraße 154,
60314 Frankfurt am Main


Harmsmühlenstraße 77,
31832 Springe

Mindset & Principles

We develop organizations, communities, and products from the inside out. Instead of providing solutions and quick fixes for complex challenges, we ”dive“ into the core of an organisation by asking the question: ”How is the system making sense of the world, on which assumptions is it based, and what are its potentials for shaping its external and internal future environments?“ Starting from identifying these future core potentials, we develop concrete and sustainable innovations from the inside out by bringing new meaning to the world.

1. Radical openness

Our method is characterized by unconditional openness. We look at reality (in an organization) without fear and prejudice and we take it from there as we develop effective innovation ecosystems. Moreover, ”openness” stands for openness toward the future, a mindset fundamentally ready to look at existing things from a different angle, consider them anew, from ”out of the future”. Read more…


2. Sensing and deep understanding

Our method is characterized by an empathic approach to the issue on hand. We fully open ourselves to reality to develop a deep understanding from the approach of ”sensing“, i.e. grasping the meaning of what is given. ”Deep understanding“ grasps the core of a matter, the essence, that which is at stake, not only its superficial appearances. Read more…


3. Cultivating latent potentials

Potentials of innovation exist in all organizations. We won’t engage in wild brainstorming, but identify and cultivate potentials and opportunities that are not evident at first sight. In doing so, the goal we are aiming for is to bring those potentials to fruition like a burgeoning plant. Read more…


4. Co-creating meaningful and desired realities

Change is not a one-way street. That is why we develop innovations with a long-term and sustainable perspective in cooperation with our clients. With ”deep understanding” (see ”Sensing and deep understanding”) in mind, we seek to bring together all relevant stakeholders in an organization so as to create with them the future which they truly desire and which is meaningful for them. Read more…


5. Emergence

Where do new things come from? We assume that they do not come down from heaven and will not grow from the same soil forever. ”Emergence” means that new patterns and qualities grow out of interacting elements although these elements did not contain anything novel per se. As is the case in creative or evolutionary processes, new ideas or new models seem to ”come out of nothing” but in fact, they arise from the dynamic interaction of existing elements. Our expertise consists in designing an environment that supports precisely these processes of emergence for new things. Read more…


6. Enabling

The emergence of something new cannot be caused mechanically or ”according to a recipe”. However, one can create an environment conducive to processes of emergence. If you want butterflies, you have to sow a meadow for them. This is precisely our definition of ”enabling”: we create environments in which the probability for something new to emerge increases dramatically. Read more…


7. Learning from the Future

Classic innovation processes extrapolate from the past to the future. We turn this perspective on its head, trying to identify focal points or latent potentials in the emerging future, so as to cultivate them and harvest innovation. We are driven by the question as to what we can ”learn from the future” today. Read more…