Branded Spaces

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Description

In a fast changing world, branded spaces are becoming lighthouses for companies. This book addresses the challenge of emplacing a brand and creating a branded space.

Our founders, Markus Peschl and Thomas Fundneider, have contributed a chapter, in which they explore the role of space and cognition in branding processes. Their central claim is that a brand should not be seen primarily as a product (final and definite) and can be controlled, but rather as a state of knowledge (constantly under negotiation and in the making).

They introduce a new kind of branding process, guided by the concept of enabling as a key characteristic and attitude for designing spaces. The authors suggest to think about spaces  as a tool aiming to interact and create individual experiences with users and thus becoming the brand.

Find out how to create spaces that become the organization’s brand.