This toolkit includes 52 cards based on the First 1000 newsletter from Ali Abouelatta. It focuses on how the world’s most successful startups got their first 1000 customers, often through unusual methods.
Each card describes a specific tactic, which one of the 30 analyzed companies used to reach the critical number of its first users. They can inspire your thinking, help you kickstart a workshop, or plan your marketing strategy.
The cards are divided into 8 customer acquisition patterns, which we at theLivingCore identified. These categories will help you to better understand the common qualities behind the stories or even add your own cards to the set.