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theLivingCore will support you in co-creating your future.

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Embrace challenges and opportunities of transformation in the VUCA world by building a future-oriented organizational identity for a digital age with Future Identity.

Project Showcase: Medical University of Graz

© Renate Trummer
  • Strategic repositioning and transformation of the Medical University in Graz.
  • We developed novel organizational structures and processes, and created impact through transformation initiatives across the whole organization.
  • This resulted in a new brand profile “Pioneering Minds” that came to life and started to impact the employees’ mindsets.
  • The newly implemented strategy for spin-offs has influenced the national university policy.

What is Future Identity?

Future Identity is an integrative identity transformation process. It helps your organization develop and express its purpose, tailored to the challenges of the digital world. Articulating your digital purpose has an extraordinary leverage effect both on the inside and the outside of your organization. 

It affects your employees’ mindsets and practices, your working spaces, and the technologies you use. It helps you develop new offers, services, and products that aim at creating new markets. It will also position your organization with a unique value proposition for the digital world.

During this transformation process, we ask questions, such as:

  • What is your core business today? What is the very purpose and the value you create with your company today?
  • What will your organization and your future-proof business model look like in the digital future, after a successful transformation?
  • What will remain the same, what will have to change, and what are the future potentials of your company?
  • To what extent, and in which direction is your company able and willing to change?
  • What does that mean for managers and employees in your company?

Based on a profound understanding of the core of your organization, we will work with you to develop a coherent, future-ready purpose. In this process, we respect the existing organization’s identity, while co-creating new spaces of meaning for the digital world. Based on these results, we identify strategic fields to bring this new purpose to life through transformation projects, new offers, working on your employees’ mindsets and skills, and redesigned organizational building blocks.

Why choose Future Identity?

Digital technologies create entirely new logic and order in our economy and society, which in many cases brings about radical and disruptive change. Companies in all industries need to respond to these changes to survive on the market in the long term. The trick is to not just react to changes but to proactively shape their environment.

Our Future Identity transformation approach focuses on organizational issues, people, and their future needs and aspirations. Your company is a complex living system with a vast number of processes, activities, and complex interactions. Profound digital transformation affects almost every area of your organization. Because of that, it is necessary to not only consider each of these fields individually, but to transform them in an integrated and coherent manner, leading to a future-ready purpose.

3 Months

Future Identity
Strategy


getting your positioning right

  • Analyzing the status-quo and your organization´s heritage
  • Uncovering the unconscious
  • Anticipating shifts, identifying potentials and future purpose
  • Integrating heritage and future into a coherent strategy
  • Positioning your organization for the digital future
1-3 years

Future Identity
Transformation


getting transformation right

  • Analyzing the status-quo and your organization´s heritage
  • Integrating heritage and future into a coherent strategy
  • Designing and positioning your organization’s fit for the future
  • Planning the transformation process and governance structures
  • Accompanying your organization in realizing the new positioning

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